Ask La Gaffe source note: Official signal from TV Technology. Filed under 22 Production Management — Coordination Desk for the 1337 / Ask La Gaffe Creative Media Academy.
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
Original source: TV Technology
This post is an attributed source pointer and short excerpt, not a full republication of the original article.
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