iHeart CCO Crunches the Numbers Behind ‘Guaranteed Human’

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Podcast & Radio

Ask La Gaffe source note: Official signal from Radio Ink. Filed under 21 Podcast & Radio — On Air Studio for the 1337 / Ask La Gaffe Creative Media Academy.

iHeartMedia's most recent AudioCon consumer research produced a number that, according to Chief Creative Officer Rahul Sabnis, the company couldn't sit on: even as 70% already use AI in some form, 90% of consumers still want their media from a real human.

Original source: Radio Ink

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