Ask La Gaffe source note: Official signal from Interaction Design Foundation. Filed under 01 Storytelling — Imagination Studio for the 1337 / Ask La Gaffe Creative Media Academy.
Have you ever teared up watching a Pixar film? Felt the thrill when a superhero overcame impossible odds? Cheered for a villain’s redemption? That’s the power of great storytelling—and it's exactly the emotional clarity and focus that UX designers can bring into persona creation.How do we make our personas less like bland cardboard cutouts and more like real characters? Easy, we borrow from Hollywood.Let’s roll camera.Act I: Every Product Needs…
Original source: Interaction Design Foundation
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