Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots

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Design & Branding

Ask La Gaffe source note: Official signal from The Dieline. Filed under 06 Design & Branding — Identity Studio for the 1337 / Ask La Gaffe Creative Media Academy.

The all-seeing Red Eye knows all? Design agency Sister Mary unveils a modernized visual identity and packaging for Genesee, the oldest brewery in New York State. This brand refresh celebrates Genesee’s Rochester heritage through the "Behind the Seen" concept, featuring updated logos, custom illustrations, and a strategic balance of local pride and broader market appeal. The post Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots appeared first on…

Original source: The Dieline

This post is an attributed source pointer and short excerpt, not a full republication of the original article.

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