Borrell: Local Digital Ad Growth Slows as Share Wars Begin

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Sound & Voice

Ask La Gaffe source note: Official signal from Radio Ink. Filed under 04 Sound & Voice — Audio Studio for the 1337 / Ask La Gaffe Creative Media Academy.

The local digital advertising boom is over, but the battle is just beginning, posits Borrell Associates in its 24th annual Local Digital Advertising report, as growth has fallen to single digits, with projections dipping to the slowest sustained pace since the Great Recession.

Original source: Radio Ink

This post is an attributed source pointer and short excerpt, not a full republication of the original article.

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